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Marketing Glossar

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Marketing Glossar

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ABC-Kundenanalyse
Above the fold
Account Based Marketing (ABM)
Ad Hijacking
Ad Impressions
Ad Network
Ad Server
Ad View
Ad Visibility
AdClick
Adblocker
Advertiser
Advertorial
Affiliate Marketing
Affiliate-Publisher*innen
Algorithmus
Alt-Text
Anchor-Text
Annual Contract Value (ACV)
Annual Recurring Revenue (ARR)
App Marketing
App Store Optimization (ASO)
Artificial Intelligence (AI)
Attribution
Audience Development
Auth-Code
B2B Marketing
B2C Marketing
Backend
Backlinks
Benchmark
Bid Management
Big Data
Bing
Black-Hat-SEO
Blockchain
Bot
Bounce Rate
Brand Awareness
Brand Management
Brand Monitoring
Breadcrumbs
Browser / Webbrowser
Budget Allocation
Business Intelligence (BI)
Buzz Marketing
CDN (Content Delivery Network)
CRM (Customer Relationship Management)
Call-to-Action (CTA)
Canonical Tag
Cash Burn Rate (CBR)
Click-Trough-Rate (CTR)
Clickbait
Cloud Computing
Content
Content Curation
Content Governance
Content Integration
Content Management
Content Marketing
Content Republishing
Content Seeding
Content Strategy
Conversion
Conversion Optimierung (CRO)
Conversion Rate (CR)
Conversion Tracking
Cookies
Cost per View (CPV)
Cost-per-Click (CPC)
Cost-per-Lead (CPL)
Cost-per-Mille (CPM)
Cost-per-Order (CPO)
Crawl Rate
Crawler
Customer Acquisition Cost (CAC)
Customer Engagement (CE)
Customer Journey
Customer Lifetime Value (CLV)
Customer Success Manager
D2C (Direct-to-Consumer)
Data Driven Storytelling
Data Management Platform (DMP)
Data Mining
Data Warehouse
Data-Driven Marketing
Datenfeed
Deep Learning
Dialogmarketing
Dienstreise
Digital Branding
Digital Disruption
Digital Leadership
Digitale Strategie
Direct Marketing
Display Marketing
Domain
Double-Opt-Out
Double-Opt-in
DuckDuckGo
Website Crawling
WYSIWYG
world wide web (www)
White-Hat-SEO
Web 2.0
Webmaster
WDF*IDF
Virtual Reality
Voice over Internet Protocol (VoIP)
Viral Marketing
Virtuelle Teamarbeit
Video Advertising
Viewable Impression
User Experience (UX)
User Expectations
Trigger E-Mail
Unique Selling Point (USP)
Usability
URL
Unique Content
Unsubscribe Rate
Twitter
Tweet
Imported item 279
TikTok
Testimonials
Tag
Tausenderkontaktpreis (TKP)
Targeting
Suchoperatoren
Suchvolumen
Suchmaschinenwerbung (SEA)
Suchmaschinenoptimierung (SEO)
Suchmaschinenmarketing (SEM)
Suchmaschine
Subdomain
Softwarebeschaffung
Sponsored Link
Software
Soft Bounce
Social Tagging
Social Media Monitoring
Social Media
Social Marketing
Sitemap
Single-Page-Application (SPA)
SEO-ROI
Snapchat
Sichtbarkeitsindex
Share of Voice (SOV)
SaaS (Software-as-a-Service)
SERP
Sales Modelling
Scrum
RSS-Feed
Sales Development Representatives (SDR)
Redirect
Return on Investment (ROI)
ROAS (Return on Advertising Spend)
robots.txt
Retention Rate (RR)
Reichweite
Retargeting
Reddit
RegEx
QR Code
Push Notifications
Real Time Advertising
Proof of Concept (PoC)
Programmatic Advertising
Programmatic Marketing
Product Led Growth (PLG)
Post-Impression Activity
Product-Information-Management (PIM)
Post-Conversion Marketing
Point of Sale (POS)
Plugin
Permission Marketing
Pinterest
Persona Based Marketing
Paid Search
Paid Media
Performance Marketing
Page Rank
Paid Content
Page Speed
Page Performance Index (PPI)
Open Source
Outbound Marketing
Page Impression
Onpage Optimierung
Open-Source-Software
Online Werbung
Online PR
Online Marketing
Online Kundenbindung
OnePager
On-Premises-Softwares (On-Prem-Softwares)
Newsletter
Offpage Optimierung